Today and for the first time ever, Starbucks has announced the launching of its espresso capsules in the Middle East and North Africa as the company expands its presence to include the at-home coffee sector.
The espresso capsules are compatible with Nespresso® machines and offer the same high quality of coffee the brand is synonymous with. Applying 45 years of expertise in the ethical sourcing, roasting and brewing of quality Arabica coffee beans, the coffee provider is now offering the same experience to people at home.
On this occasion, Starbucks Regional Communications and CSR Manager Rana Shaheen stated: “By launching these new capsules, we have a great opportunity to bring the Starbucks quality experience to even more consumers right where they want it: at home.”
The capsules will be available for purchase across Starbucks stores in the Middle East and North Africa.