Portuguese footballer Cristiano Ronaldo’s transfer to Juventus last week has had the whole world talking, with some calling the 105 million euro transfer “the deal of the century.”
Since his big rise with Manchester United in 2003 and his then record breaking 80 million euro move to Real Madrid nine years ago, Ronaldo has won probably every award you could think of, including five Ballon d´Ors and five Champions Leagues. He has also broken his fair share of records; being the top scorer in all UEFA competitions with 158 goals and the top scorer in the top five European leagues with 395 goals. In addition, CR7 scored 300 La Liga goals in just 286 games and he is also the first player to ever win the European Golden Shoe four times. And the list goes on and on.
After rumors of his transfer to Juventus surfaced, the Italian club started to feel the Ronaldo effect almost instantly, with a 25 percent rise in their shares just a week before the transfer was made official. No surprise there, as Ronaldo is not only a football legend but also a very influential celebrity with his own CR7 brand, hotels, multimillion dollar endorsement deals, and sensational social media following. The last time he faced Juventus in the Champions League semi-final he got a standing ovation from the Juve crowd for a goal he described as the best in his career.
Juventus fans were very excited about the deal to say the least, seeing as 520,000 CR7 jerseys were sold in 24 hours after becoming available in the club´s stores and online. The official jersey costs 105 euros so you can do the math.
While Real Madrid decided to unfollow Cristiano on Instagram after posting a farewell video and saying that “to Real Madrid Cristiano Ronaldo will always be one of the great symbols and a unique reference for the next generations,” Juventus got over 1.5 million followers on Instagram, 1.1 million on twitter and over 500,000 on Facebook on the day of the transfer announcement alone. With all these numbers, it’s obvious that Ronaldo didn’t make the move to Turin by himself, but rather a big part of his fan base went along with him.
Cristiano held his first press conference at Juventus yesterday and made sure to stress on the fact that he will be leaving a mark on the history of the club.