Do it From the Heart: A Fun Event with a Worthy Cause


On May 5, The Doodle Factory and 18.213 are joining forces to change the lives of 10-year-old Aliaa and 12-year-old Mohamed, both of whom need open heart surgery but cannot afford it.

The event, which will take place at no. 18, Street 213, Degla, Maadi from 11 am to 8 pm, will witness the launch of new products featuring Aliaa and Mohamed’s artwork, under the title “A Ticker’s Beat.” Proceeds from the event will go towards funding the children’s surgeries.

Attendees will also be able to check out a children’s art exhibition, in addition to experiencing what it’s like to be a Doodle designer for a day. Afterwards, co-founders from both 18.213 and The Doodle Factory will discuss purpose and creativity as a lens for work.

The Doodle Factory is an Egyptian brand with the purpose of empowering at-risk youth by giving children a creative outlet. The children’s drawings are placed on everyday lifestyle products, with proceeds going to support these young artists.

18.213 is a self-proclaimed experiential brand storytelling service and pop-up platform with the goal to help entrepreneurs and businesses look at their work through the lens of storytelling; thus connecting their products to an emotional experience.

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