Cairokee’s Latest Video is Exactly What We Need Right Now

-

One of the fundamental purposes of art is to bring humankind’s unspoken struggles to the surface, and Cairokee never fails to do that.

In their latest music video<,a> of the song A Drop of White directed by Taimour Taimour, they tackled a very sensitive social stigma about HIV.

The video tells the story of a family of three, a father, mother, and their son. The father is a drug addict and as a result gets infected with HIV and passes it on to his wife and son. The son (Ahmed Malek) later on grows and falls in love with a girl (Salma Abu Deif), but becomes scared of rejection, until she eventually accepts and supports him and we see a happy ending.

The happy ending here delivers a crucial message about the struggle; HIV is something people can adapt to with the help of professionals, and they can still have partners who love and accept them. This helps erase the image that an HIV patient will die alone because of their condition.

It also matches the song’s name; shedding light on the fact that acceptance and support could give someone hope throughout their battle with the disease.

The video also raises awareness that HIV can be transmitted through various ways by blood, not only through sexual intercourse as believed. It also show that the disease cannot be transmitted through touching in order to reassure viewers who might be too afraid to interact with an HIV patient.

Cairokee have always used their art to send their audience positive messages, and In my opinion the music video is better than a thousand ads; it was just what we needed to see.

Latest Articles

The Angel Reviewed Missed opportunity in overly sentimental spy thriller

Much controversy surrounded the release of The Angel on Netflix back in September. Safe to say that most, if not all, the controversy came from within Egypt.

Read More

Spotify Finally Arrives in Egypt

On the 14th of November 2018, the world’s biggest and most popular music streaming service, Spotify, finally launched across the Middle East and North Africa.

Read More

همس النجوم: مجموعة قصصية لنجيب محفوظ تنشر لأول مرة

أعلنت دار الساقى لنشر انها هتنشر مجموعة قصصية للأديب الراحل نجيب محفوظ لأول مرة تحت عنوان "همس النجوم" و دة بعد ما وجد الكاتب محمد شعير القصص بخط ايد محفوظ خلال رحلة بحثه فى أوراق مهمة.

Read More

First Ever Muslim Women Elected to US Congress

Many women also won seats including the very first Muslim women to become congresswomen.

Read More

Inscriptions Discovered in Minya Bring Us Closer to How the Pyramids Were Built

A British-French excavation team uncovered a technique used by ancient Egyptian builders during the reign of King Khufu that may have been used in building the pyramids of his era.

Read More

Page 1 of 163