Artkhana, an NGO that uses art for charity and for empowering young artists, has taken to the streets of Masr El Gedida and Madinet Nasr, painting the facades of old stores in collaboration with Yellow Pages(YP) for the ‘See Them with Colors’ campaign.
The Artkhana team has successfully painted a total of ten old stores, transforming them into fairly new ones. It took them an average of two days to complete the artwork of one façade.
“Yellow Pages (YP) asked us to join their campaign because they saw that we would be the best team to help deliver the idea of the campaign. Joining an organization as big as YP was a great opportunity for us, and a way towards making a change. They supplied us with all the tools, paint, and equipment, and we came up with ideas for the designs, and implemented them to the old stores. We did that to prove that art can change a lot, as our slogan says ‘Proving Art Can,’” said Maya Gamgoum, a PR Specialist at Artkhana.
It’s not every day that you find people just randomly asking to paint your store for free. “At first, some shop owners were not sure about what we were going to do. But then, when they saw how other stores are getting back to life through paint, they welcomed the idea,” Gamgoum said.
After they saw the impact Artkhana’s team had left, shop owners became very supportive of them, and even encouraged them to keep doing what they’re doing. “They were on top of the world because of what we have done to their shops,” said Gamgoum.
The creators Artkhana thought that painting these stores might attract more customers, and might eventually increase the owners’ income. Additionally, it was a loving gesture during the holy month of Ramadan, as they made tens of people happy. A very heartwarming move from Artkhana, and a smart investment from Yellow Pages, indeed!